Search Engine Optimization
On-page SEO
![](https://equityblueconsulting.com/wp-content/uploads/2023/06/Website-Structure.png)
Site Structure Optimization
Making sure the website’s architecture is well-organized, with clear navigation and page hierarchy to improve user experience and help search engines understand the site’s structure.
![](https://equityblueconsulting.com/wp-content/uploads/2023/06/Image-optimization.png)
Image Optimization
Optimizing images by compressing their size, using relevant file names and alt tags, and providing context around the images on the page.
![](https://equityblueconsulting.com/wp-content/uploads/2023/06/Mobile.png)
Mobile Optimization
With more people accessing websites from mobile devices, it’s important to ensure that the website is optimized for mobile screens and load times.
![](https://equityblueconsulting.com/wp-content/uploads/2023/06/Internal-Linking.png)
Internal Linking
Linking between pages on the same website to help users navigate and improve search engine crawlability.
Off-page SEO
![](https://equityblueconsulting.com/wp-content/uploads/2023/06/Link-building.png)
Link
Building
Securing other websites to link back to your website, which can help improve your website’s authority and visibility in search engines.
![](https://equityblueconsulting.com/wp-content/uploads/2023/06/Social-Media.png)
Social Media
Branding
Building a strong presence on social media platforms can help increase your website’s visibility and drive traffic to your site.
![](https://equityblueconsulting.com/wp-content/uploads/2023/06/Reputation.png)
Online Reputation
Management
Monitoring and responding to reviews and feedback about your brand online, and building a positive reputation for your business.
![](https://equityblueconsulting.com/wp-content/uploads/2023/06/Local-SEO.png)
Local
SEO
Optimizing your website and online presence to appear in local search results, especially important for businesses with a physical presence in a specific location.